Coneflowers got their name from the center that pushes up and creates a cone shape. These heat and drought-resistant perennials are easy to grow and continue to bloom all summer long. The most commonly seen have single petals in shades of purple, pink and white but new varieties come in funky flower forms and bold colors. The flowers are an excellent source of food for pollinators and the seed heads attract birds later in the season. Plant Coneflowers en masse to show off their bright blooms.